A Guide to a Rewarding Career as an Independent Personal Trainer & Wellness Professional
Does helping people achieve their fitness
and wellness goals make you jump out of bed
in the morning in excitement?
If the answer is yes, then you should consider
a career in personal training as
This is a guide for those considering a career in wellness as well as for those who have already started and want to scale their operations.
Being an independent personal trainer can not only be rewarding, but it can also be a lucrative, full-time profession with stability for multiple decades in a rapidly growing market—a career that provides freedom, excitement, and personal growth and satisfaction.
We at FitForce.com are excited to be on your side as you establish and scale your personal training and wellness business. In this article, we will be covering the following topics:
- Understanding your career paths
- Starting and establishing your personal training business
- Scaling your business for long-term and sustainable growth
Understanding Your Career Paths
Personal trainer career paths lie on a
spectrum from generalist to specialist. On one
side of the spectrum, generalists are the
trainers you see at gyms helping individuals
achieve their fitness goals, whether that be
staying fit, improving flexibility, increasing
stamina, losing weight and/or gaining muscle.
On the other side of the spectrum, specialists
tend to work with individuals with more niche
interests such as Yin Yoga,
Too early in your career and can’t decide?
The experience of working with various
clients will help you narrow down the fitness
goals you are most interested in helping
people achieve. When you find something
compelling enough for you to invest your time
and effort in mastering, that might be the
right time to consider taking the first steps
Whether you’re a generalist or specialist,
the best personal trainers know that
communication is the key to success. You’re
going to be paid in return for creating
results. Understanding your clients and their
Starting and Establishing your Personal Training Business
Starting an independent training business can be intimidating. Success lies in your ability to develop your process. A well-thought-out process enables professional delivery of services and ensures a great and consistent customer experience, both of which are key to a successful career.
Process refers to a set of repeatable steps, plans, and programs designed to provide a great client experience and ensure that your clients achieve their fitness goals. Your process is not going to be developed overnight—it is going to time and effort to implement a truly polished process.
As you develop your process, keep in mind that it needs to present you as different from other trainers. So, use these guidelines as just that: guidelines. Be open to and welcome feedback from your clients, and adjust and refine your process.
The key to developing a good process is taking the client experience into consideration and prioritizing that above practically everything else. As you start developing your process, use your friends and family members to get feedback and measure the effectiveness of your process. Ask for their honest feedback, the bad and the good, and keep iterating. Finally, when you are ready, roll out the process to clients.
At a high level, your process should cover:
- Intaking clients
- Settings measurable goals
- Developing individualized programs
- Scheduling appointments
- Tracking your clients’ progress
- Communications and engagement
- Invoicing and payments
As you are developing your process, be sure to leverage technologies available to you to streamline and automate the administrative tasks. A streamlined process enables you to spend your time on what you do best, freeing you up to engage with your clients to help them achieve their goals.
Data is king. Record your clients’ measurements frequently and log their workouts to keep them engaged. Engaged clients tend to achieve their goals. Their word-of-mouth recommendations and referrals are going to be one of the best sources for acquiring new clients and establishing your business in the first few years of your career.
Scaling your Business for Long-Term and Sustainable Growth
To scale your independent business, consider streamlining and automating the administrative steps of your process, developing your online presence, and exploring online revenue opportunities.
Your ability to scale your business depends on your ability to scale your process. The administrative overhead of running an independent wellness business can become prohibitive if your process is not streamlined. We highly recommend investing in streamlining and automating the administrative parts of your process. Invoicing and payment, scheduling, and communication are chief examples of administrative tasks that can be streamlined and automated using online platforms such as FitForce.com.
Moreover, to truly scale your business, you should consider connecting with prospects outside your immediate network. Developing an online identity can be extremely effective for expanding your reach to potential clients you wouldn’t meet otherwise. Be sure to establish your online identity early on and invest time and effort in engagement. Online advertising on widely available networks such as Google and Facebook can also be a very cost-effective way of acquiring new clients.
Finally, in recent years, selling online fitness programs has become a rich revenue stream that gives more experienced trainers the ability to train tens, hundreds, or even thousands of clients at once.
This was the first of what will be many more articles. In future posts, we will be digging deeper into more specific topics.
We at FitForce.com are excited to be your partners as you start, establish and grow your independent personal training business. The FitForce.com for Trainers app, available on App Store and Google Play, is a full-suite client management tool that truly streamlines the delivery of personal training services, allowing trainers to focus on helping their clients while providing a truly exceptional customer experience.
Download FitForce.com for Trainers!